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São Paulo's MorumBIS Stadium: A Sweet Deal for Brazilian Football
São Paulo's MorumBIS Stadium secures a historic naming rights deal, generating excitement in the Brazilian football industry.
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CuttNews -
2024-01-03
In a major coup for Brazilian football, São Paulo's MorumBIS Stadium has announced a groundbreaking deal with confectionery giant Mondelez and its renowned BIS chocolate brand. With an impressive R$ 25 million ($5 million) annual investment, the stadium has been renamed the MorumBIS, marking a significant milestone for São Paulo. This three-year record-breaking naming rights deal is expected to revolutionize the Brazilian market.
São Paulo's MorumBIS Stadium, known for hosting top-tier football matches and major music events, emerged as an attractive opportunity for Mondelez Brasil. The thriv ... clique aqui para ler mais.
