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NBC's 'Nightly' News Closes in on ABC's 'World': Ratings Battle Heats Up
NBC's 'Nightly' News has been gaining ground on ABC's 'World News Tonight' in the crucial 25-54 demographic, setting the stage for an intense ratings battle between the two evening news programs.
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CuttNews -
2023-10-31
In a surprising turn, NBC's 'Nightly' News is progressively closing the gap with ABC's 'World News Tonight' in the coveted 25-54 demographic. Although 'World News Tonight' remains dominant under the leadership of David Muir, 'Nightly' has managed to win in the 25-54 demo for three consecutive weeks – a feat we haven't witnessed since December 2019. This unexpected twist comes amidst extensive coverage of the Israel-Hamas war, with anchor Lester Holt staying in Israel for over a week to deliver on-the-ground updates.
Not only has 'Nightly' managed to gain traction, but ABC's 'Good Morning Amer ... clique aqui para ler mais.
